Conference paper
Investigation Of Designers Intentions And A Users’ Perception Of Product Character
In
Proceedings of Norddesign Conference
—
2006
Abstract
Products can be designed to have a character, i.e. a mood that is conveyed through the form of the product, the use of material and colour. Industrial designers often design a consumer product to target a particular market segment with a particular lifestyle or age group. Therefore, the character of a product is intended to appeal to the target user group.
This paper investigates the similarities and/or differences between: the associations that are made by a user of a product with those that were the intention of the designer.
| Language: | English |
|---|---|
| Publisher: | University of Iceland |
| Year: | 2006 |
| Proceedings: | NordDesign 2006 |
| ISBN: | 997994949X and 9789979949497 |
| Types: | Conference paper |
