Operations Strategy in practice: Combining an action research and longitudinal case-study approach

In this paper, we describe and illustrate a new, action-based longitudinal case study approach, which aims at helping scholars narrow the gap between the theory and practice of Operations Strategy (OS). First, we elaborate on the need for new research methods for studying OS in practice. Then, we present the two research strategies underpinning the approach proposed here: action research and longitudinal case study.

Next, we illustrate the use of the method and exemplify it using a recent study of OS in practice. Then, based on this experience we present and discuss the advantages and disadvantages of the method. Finally, we draw conclusions on its potential for operations strategy and operations management studies.