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Book chapter

Drømmen om fornyelse: - om produkt strategi

In Børsens Ledelseshåndbøger — 2006

By Larsson, Flemming1,2

From

Engineering Design and Product Development, Department of Mechanical Engineering, Technical University of Denmark1

Department of Mechanical Engineering, Technical University of Denmark2

Erhvervslandskabet er i hastig forandring, og innovationen skal op i gear, hvis danske virksomheder skal fastholde og udbygge deres internationale konkurrencekraft. Det er derfor kun naturligt at ledelsen drømmer om nye og banebrydende produkter. Men er drømmene konkretiseret? Denne artikel stiller skarpt på fænomenet innovationsstrategi som et centralt ledelsesredskab i dette arbejde.

Language: Danish
Publisher: Dagbladet Børsen
Year: 2006
Types: Book chapter

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