Transnational Environmental Management between Corporate Guidelines and Local Practices

The aim of this brief paper is to raise two inter-related points of discussion on ISO certification as a travelling concept. One concerns the focus on ISO 14000 global standards as a concept being appropriated to different contexts, translated and transformed to perform in a new context. The second is inspired by current research on the case of Carlsberg Breweries, which relates to one of the three main settings (Georg & Jørgensen 2003, 4) for the study of the implementation of environmental management initiatives, i.e. as part of the internal control strategies of multinational companies and the linkages these companies have to their subsidiaries and local suppliers.