Book
Untangling Spaghetti: How Innovation Changed at Oticon (C)
Oticon Danmark AS1
Department of Management Engineering, Technical University of Denmark2
Production and Service Management, Department of Management Engineering, Technical University of Denmark3
Engineering Systems Group, Production and Service Management, Department of Management Engineering, Technical University of Denmark4
IMD Lausanne5
The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory. Learning objectives: Managing change in the approach to innovation. Designing an innovation process adapted to the evolution of technology and organizational size, especially the tension between bottom-up creativity and developing an integrated product portfolio that exploits changing market needs.
Understanding the importance of aligning organization and culture to support change (application of the Galbraith Star Model).
| Language: | English |
|---|---|
| Publisher: | IMD |
| Year: | 2014 |
| Types: | Book |
| ORCIDs: | Maier, Anja |
