Conference paper
Decomposing the degree of innovativeness – A formative measurement approach
Language: | English |
---|---|
Year: | 2007 |
Proceedings: | 36th European Marketing Association Conference |
Types: | Conference paper |
ORCIDs: | Salomo, Søren |
DTU users get better search results including licensed content and discounts on order fees.
Anyone can log in and get personalized features such as favorites, tags and feeds.
Conference paper
Language: | English |
---|---|
Year: | 2007 |
Proceedings: | 36th European Marketing Association Conference |
Types: | Conference paper |
ORCIDs: | Salomo, Søren |
Analysis