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Journal article

Disrupt mig vel: Fire gode råd om disruption

In Berlingske Business — 2017, Volume 2017, Issue 22.11.2017

By Rydén, Pernille1,2; Ringberg, Torsten; Østergaard Jacobsen, Per3

From

Center for Bachelor of Engineering Studies, Technical University of Denmark1

Afdelingen for Forretningsudvikling, Center for Bachelor of Engineering Studies, Technical University of Denmark2

Copenhagen Business School3

Forandring. Ønsket om at være teknologisk foran, kommer ofte til at ske på bekostning af fokus på kundernes oplevelser. Lighedstegnet mellem disruption og ny teknologi er kun den halve sandhed.

Language: English
Year: 2017
Types: Journal article
ORCIDs: Rydén, Pernille

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