Journal article
Process and Context in Choice Models
Massachusetts Institute of Technology1
Tokyo Institute of Technology2
University of Leeds3
Northwestern University4
Harvard University5
CY Cergy Paris Université6
École normale supérieure Paris-Saclay7
University of California at Berkeley8
American University of Beirut9
Columbia University10
Institut national de recherche sur les transports et leur sécurité11
University of Wisconsin-Madison12
Transport Economics, Department of Transport, Technical University of Denmark13
Department of Transport, Technical University of Denmark14
...and 4 moreWe develop a general framework that extends choice models by including an explicit representation of the process and context of decision making. Process refers to the steps involved in decision making. Context refers to factors affecting the process, focusing in this paper on social networks. The extended choice framework includes more behavioral richness through the explicit representation of the planning process preceding an action and its dynamics and the effects of context (family, friends, and market) on the process leading to a choice, as well as the inclusion of new types of subjective data in choice models.
We discuss the key issues involved in applying the extended framework, focusing on richer data requirements, theories, and models, and present three partial demonstrations of the proposed framework. Future research challenges include the development of more comprehensive empirical tests of the extended modeling framework.
Language: | English |
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Publisher: | Springer US |
Year: | 2012 |
Pages: | 439-456 |
Journal subtitle: | A Journal of Research in Marketing |
ISSN: | 1573059x and 09230645 |
Types: | Journal article |
DOI: | 10.1007/s11002-012-9180-7 |
ORCIDs: | Fosgerau, Mogens |