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The organizational dimension of servitizing your business

From

Innovation, Department of Technology, Management and Economics, Technical University of Denmark1

Engineering Systems, Innovation, Department of Technology, Management and Economics, Technical University of Denmark2

Department of Technology, Management and Economics, Technical University of Denmark3

Market pressures urge manufacturers increasingly to add services to their existing product portfolio. While the addition of spare part provision and standard maintenance is by now a well mastered art, the market demands offerings, which go beyond this: integrated solutions. Instead of offering product and service as separate items, integrated solutions represent compound offerings of both.

Examples include pay-per-output contracts or performance guarantees, in which the product remains in the ownership and responsibility of the provider.

Language: English
Year: 2019
Types: Other
ORCIDs: Ramirez Hernandez, Tabea and Kreye, Melanie

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