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Conference paper

Impact of the Firm's IT/Communication Capability and Behavioural Environment on Performance in Global New Product Development

In 36th European Marketing Association Conference Emac 2007 — 2007
From

DTU Executive School of Business, Technical University of Denmark1

Language: English
Year: 2007
Proceedings: 36th European Marketing Association Conference
Types: Conference paper
ORCIDs: Salomo, Søren

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