Conference paper
On the content of a product idea
In an industrial company developing consumer products for the global marketplace, it is the management’s task to decide which product ideas shall be selected as a basis for developing new and innovative products. The company management has to allocate resources to a portfolio of product ideas for further development and to reject others.
This is a risky task. If resources are allocated to wrong or wicket product ideas there will be no business for the company in the future. Allocating proper resources to the right product ideas is a first step towards a viable business, a task made difficult because many stakeholders, aspects and future events have to be predicted and taken into account.
The aim of our research is to develop a product idea description, which enhances the creation of ideas. Hopefully strong ideas, but at least ideas, which has a rich and sound description, in the sense that it contains characteristics and aspects, which shall be defined and understood for selecting product ideas for further development and for carrying over the vision.
Language: | English |
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Publisher: | Engineers Australia |
Year: | 2005 |
Pages: | 182-183 |
Proceedings: | 15th International Conference on Engineering Design |
Series: | Design Society |
Journal subtitle: | 15th International Conference on Engineering Design |
ISBN: | 0858257882 and 9780858257887 |
Types: | Conference paper |
ORCIDs: | Hansen, Claus Thorp |