Conference paper · Journal article
Why Engineer-To-Order Portfolio Rationalization Stalls: Challenges In Standardization, Modularization, Platform Design And Mass Customization
Engineering Design and Product Development, Department of Mechanical Engineering, Technical University of Denmark1
Department of Mechanical Engineering, Technical University of Denmark2
Operations Management, Management Science, Department of Technology, Management and Economics, Technical University of Denmark3
Management Science, Department of Technology, Management and Economics, Technical University of Denmark4
Department of Technology, Management and Economics, Technical University of Denmark5
There are various strategies to control complexity and variety growth in ETO businesses. Such portfolio rationalization initiatives sometimes stall. This paper elaborates on the challenges that cause this. Challenges described in literature and challenges seen in five different industry cases are consolidated.
The challenges are combined into groups and presented in the ADKAR change management model. The authors intend this list to be used for guidance In industry and expect the collection to be extended with future industry cases and challenges.
| Language: | English |
|---|---|
| Publisher: | Cambridge University Press |
| Year: | 2020 |
| Pages: | 2265-2274 |
| Proceedings: | Design 2020 |
| Series: | Design Conference |
| ISSN: | 26337762 |
| Types: | Conference paper and Journal article |
| DOI: | 10.1017/dsd.2020.45 |
| ORCIDs: | Løkkegaard, M. , Mortensen, N. H. and Hvam, L. |
