Conference paper
Can a Virtual Design Environment Enhance Group Creativity and the Use of Stimuli?
It is a common perception that creativity for design is best performed in a collaborative, group environment. Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion.
This paper puts together three ways of improving the group brainstorming session; working in nominal groups, using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming.
Language: | English |
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Publisher: | Research Publishing Services |
Year: | 2011 |
Pages: | 623-630 |
Proceedings: | 3rd International Conference on Research into Design |
Journal subtitle: | Supporting Sustainable Product Development |
ISBN: | 9810877218 and 9789810877217 |
Types: | Conference paper |
ORCIDs: | Howard, Thomas J. |