About

Log in?

DTU users get better search results including licensed content and discounts on order fees.

Anyone can log in and get personalized features such as favorites, tags and feeds.

Log in as DTU user Log in as non-DTU user No thanks

DTU Findit

Interpreted as:

title:(New AND Product AND Introduction AND in AND the AND Pharmaceutical AND Industry)

Suggestions: Include records that partially match the query

Filter results
Access
Type
Language
Year
From DTU
Advanced
1 PhD Thesis

New Product Introduction in the Pharmaceutical Industry

Hansen, Klaus Reinholdt Nyhuus

DTU Management Engineering — 2014

is unknown and negotiations with authorities have become harder, making market introduction more difficult. This dissertation treats the new product introduction process in the pharmaceutical industry from an operations perspective. The overarching aim of this dissertation is to improve the planning

Year: 2014

Language: English

mn pdcajbi hlkgoe f
2 Conference paper

Challenges in Shortening New Product Introduction in the Pharmaceutical Industry

Hansen, Klaus Reinholdt Nyhuus; Grunow, Martin

Proceedings of the 17th International Annual Euroma Conference — 2010, pp. 1-10

Drug developing companies are forced to utilize the effective protection of the patent by focusing on shortening the new product introduction [NPI] process measured as Time-to-Market [TTM]. Here the NPI process is considered and the trade-offs, which have to be address in the future are identified

Year: 2010

Language: English

oahki ej b plnmfgcd

DTU users get better search results including licensed content and discounts on order fees.

Log in as DTU user