Journal article
A modular multi-agent framework for innovation diffusion in changing business environments: conceptualization, formalization and implementation
Leipzig University1
Department of Technology, Management and Economics, Technical University of Denmark2
Sustainability, Department of Technology, Management and Economics, Technical University of Denmark3
Energy Systems Analysis, Sustainability, Department of Technology, Management and Economics, Technical University of Denmark4
Understanding how innovations are accepted in a dynamic and complex market environment is a crucial factor for competitive advantage. To understand the relevant factors for this diffusion and to predict success, empirically grounded agent-based models have become increasingly popular in recent years.
Despite the popularity of these innovation diffusion models, no common framework that integrates their diversity exists. This article presents a flexible, modular and extensible common description and implementation framework that allows to depict the large variety of model components found in existing models.
The framework aims to provide a theoretically grounded description and implementation framework for empirically grounded agent-based models of innovation diffusion. It identifies 30 component requirements to conceptualize an integrated formal framework description. Based on this formal description, a java-based implementation allowing for flexible configuration of existing and future models of innovation diffusion is developed.
As a variable decision support tool in decision-making processes on the adoption of innovations the framework is valuable for the investigation of a range of research questions on innovation diffusion, business model evaluation and infrastructure transformation.
Language: | English |
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Publisher: | Springer Berlin Heidelberg |
Year: | 2020 |
ISSN: | 21943206 |
Types: | Journal article |
DOI: | 10.1186/s40294-020-00074-6 |
ORCIDs: | Scheller, Fabian and 0000-0002-9304-9625 |