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Journal article

Reklamers udformning har betydning for påvirkningen af bilister

In Nyhedsbrevet Trafiksikkerhedsforskning — 2018, Volume 41

By Holgaard, Ragnhild1,2,3; Møller, Mette1,2,3

From

Department of Management Engineering, Technical University of Denmark1

Technology and Innovation Management, Department of Management Engineering, Technical University of Denmark2

Transport DTU, Department of Management Engineering, Technical University of Denmark3

En ny undersøgelse fra Israel har set på, om udformningen af en reklametavle placeret langs vejen har betydning for, hvor meget reklametavlen påvirker bilisternes evne til at køre bil. Resultaterne fra undersøgelsen kan give anbefalinger til, hvor man ikke bør opsætte bestemte typer af reklametavler.

Language: Danish
Year: 2018
Types: Journal article
ORCIDs: Holgaard, Ragnhild and Møller, Mette

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