Journal article
Customer relationship management and Web mining: the next frontier
After a decade of successful development of new Web mining technologies, it is a good time to examine novel promising areas that will advance Web mining over the next decade. This paper argues that CRM is such an area that can benefit from and contribute to further advancements of the Web mining research.
This is the case because CRM is an underexplored field that has many open and interesting problems important to the industry and academia. This paper reviews some of the key aspects of CRM, describes certain problems and promising research directions in the field, and discusses how Web mining can contribute to solving these problems.
Language: | English |
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Publisher: | Springer US |
Year: | 2012 |
Pages: | 584-612 |
ISSN: | 1573756x and 13845810 |
Types: | Journal article |
DOI: | 10.1007/s10618-012-0256-z |
Analytical CRM Artificial Intelligence (incl. Robotics) Computer Science Computing Methodologies Customer relationship management Data Mining and Knowledge Discovery Information Storage and Retrieval Personalization Statistics for Engineering, Physics, Computer Science, Chemistry and Earth Sciences Statistics, general Web mining