The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement.
Year: | 2007 |
---|---|
Pages: | 125-148 |
ISSN: | 1086-4415 and 1557-9301 |
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Year: | 2007 |
---|---|
Pages: | 125-148 |
ISSN: | 1086-4415 and 1557-9301 |