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Interpreted as:
journal:(Journal AND of AND Marketing) AND title:(Impact AND of AND Online AND Consumer AND Reviews AND on AND Sales\: AND The AND Moderating AND Role AND of AND Product AND and AND Consumer AND Characteristics.)
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Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 10.1509/jmkg.74.2.133
Journal of Marketing — 2010, Volume 74, Issue 2, pp. 133-148
Year: 2010
Language: English
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 10.1509/jm.74.2.133
Journal of Marketing — 2010, Volume 74, Issue 2, pp. 133-148
Year: 2010
Language: English