Journal article
Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems : The contingent effect of the business ecosystems
Mackenzie Presbyterian University1
Innovation, Department of Technology, Management and Economics, Technical University of Denmark2
Engineering Systems, Innovation, Department of Technology, Management and Economics, Technical University of Denmark3
Department of Technology, Management and Economics, Technical University of Denmark4
Universidade de São Paulo5
Purpose: The overarching aim of this paper is to investigate distinctive pathways for product-service system development. Moreover, it investigates the contingent effect of the business ecosystem in terms of being provider-pushed or customer-pulled. Design/methodology/approach: The study adopted a case-based research, performed in the Brazilian and Danish healthcare industries in order to explore the subject.
Findings: The results reveal that the capital available for investments influence the pathway. The customer-pulled product-service system fast evolved to become result-oriented and connected to a complex resource-dependent network in the business ecosystem. The provider-pushed product-service system showed a slow evolutionary pathway, limited to product-oriented offerings with low dependence among actors in the business ecosystem.
Originality/value: The research offers various managerial implications for PSS providers, policymakers and customers of the healthcare industry.
| Language: | English |
|---|---|
| Publisher: | Emerald Publishing Limited |
| Year: | 2019 |
| Pages: | 729-747 |
| ISSN: | 17587786 and 1741038x |
| Types: | Journal article |
| DOI: | 10.1108/JMTM-07-2018-0209 |
| ORCIDs: | Kreye, Melanie |
