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Journal article

Enkeltstående reklametavler fanger bilisters visuelle opmærksomhed

In Nyhedsbrevet Trafiksikkerhedsforskning — 2018, Volume 41

By Holgaard, Ragnhild1,2,3; Møller, Mette1,2,3

From

Department of Management Engineering, Technical University of Denmark1

Technology and Innovation Management, Department of Management Engineering, Technical University of Denmark2

Transport DTU, Department of Management Engineering, Technical University of Denmark3

En undersøgelse fra USA har fundet, at enkeltstående reklametavler placeret i et miljø uden andre visuelle forstyrrelser (fx andre reklamer eller trafikskilte) fanger bilisters visuelle opmærksomhed.

Language: Danish
Year: 2018
Types: Journal article
ORCIDs: Holgaard, Ragnhild and Møller, Mette

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