Conference paper ยท Book chapter
Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains
At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency.
For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications.
In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.
Language: | English |
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Publisher: | Springer |
Year: | 2016 |
Pages: | 13-26 |
Proceedings: | 8th World Conference on Mass Customization, Personalization, and Co-Creation |
Series: | Springer Proceedings in Business and Economics |
Journal subtitle: | Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-creation (mcpc 2015), Montreal, Canada, October 20th-22th, 2015 |
ISBN: | 3319290568 , 3319290584 , 9783319290560 and 9783319290584 |
ISSN: | 21987254 and 21987246 |
Types: | Conference paper and Book chapter |
DOI: | 10.1007/978-3-319-29058-4_2 |
ORCIDs: | Bonev, Martin , Myrodia, Anna and Hvam, Lars |