Conference paper
Challenges in Shortening New Product Introduction in the Pharmaceutical Industry
In
Proceedings of the 17th International Annual Euroma Conference
—
2010, pp. 1-10
Abstract
Drug developing companies are forced to utilize the effective protection of the patent by focusing on shortening the new product introduction [NPI] process measured as Time-to-Market [TTM]. Here the NPI process is considered and the trade-offs, which have to be address in the future are identified. This is done through a case study, which identi-fies the tasks involved in the NPI process and analyzes their interdependence.
The sci-entific literature is reviewed and a series of observations from the case study are made. This results in an identification of the major focus areas for reducing TTM.
| Language: | English |
|---|---|
| Publisher: | European Operations Management Association |
| Year: | 2010 |
| Pages: | 1-10 |
| Proceedings: | 17th International Annual European Operations Management Association Conference |
| Journal subtitle: | Managing Operations in Service Economies |
| ISBN: | 9729984735 and 9789729984730 |
| Types: | Conference paper |
